New•Land•Marks: public art, community, and the meaning of place
is a program of the Fairmount Park Art Association that brings together artists and community organizations to plan and create new works throughout Philadelphia. New•Land•Marks proposals incorporate public art into ongoing community development, urban greening, public amenities, and other revitalization initiatives. These efforts celebrate community identity, commemorate “untold” histories, and offer visionary, yet reasonable, ways to invigorate public spaces.

Learn more about New•Land•Marks!
Program Overview
Participants and Proposals
New•Land•Marks Book
Exhibition and Events

Program Overview
To begin the New•Land•Marks program, the Art Association asked communities to volunteer their participation and simultaneously sent out a call to local, national, and international artists. To introduce the program, presentations and community meetings were held at branch libraries and cultural centers throughout the city, highlighting significant public art projects worldwide and the need for responsible stewardship. Communities were asked to think about what they wanted to leave for future generations. From hundreds of “Requests to Participate,” the Art Association invited eighteen communities and twenty-five artists to work with the program. For artists, the selection process focused on how their ongoing work addressed the stated interests of the community groups. For almost a year, community representatives and artists engaged in a dialogue and design development process.

The design development phase featured a series of Public Art Workshops that addressed essential issues related to the creation of public art. The series culminated in a New•Land•Marks Symposium at the Philadelphia Museum of Art in May 1999. At this significant event, artists and community participants presented their proposals in a public forum.

Sixteen proposals were endorsed by the participating communities, and the Art Association then commissioned five of these projects. Other proposals moved into a research and development phase. During 2000, a community exhibition traveled to locations in participating neighborhoods, offering the opportunity to view proposal materials in the community contexts from which the work emerged. A major exhibition about the program was on view at the Pennsylvania Academy of Fine Arts from February–April 2001.

New•Land•Marks cover A book about the program accompanied the exhibition at the Academy.

In 2002, the New•Land•Marks program received an EDRA/Places Award for Place Planning by the Environmental Design Research Association and Places, A Forum of Environmental Design.

For communities, the New•Land•Marks program has been an opportunity to take an active role in defining the unique qualities of their neighborhoods. For artists, the program has represented a chance to work directly with the public from an early point in the creative process. New•Land•Marks explores the central issue in today's public art— namely, how to promote community engagement and, at the same time, create a framework for the most creative artistic outcome.

The New•Land•Marks program has been made possible through the generous support of the William Penn Foundation, the Andy Warhol Foundation for the Visual Arts, the National Endowment for the Arts, the Pennsylvania Council on the Arts, the Samuel S. Fels Fund, the Independence Foundation, the Leeway Foundation, the Mid Atlantic Arts Foundation, and the Philadelphia Exhibitions Initiative, a grant program of The Pew Charitable Trusts administered by The University of the Arts, Philadelphia.

For more information about New•Land•Marks, please visit the pages listed below or consult the book New•Land•Marks: public art, community, and the meaning of place, published in 2001 by Editions Ariel, an imprint of Grayson Publishing.

Learn more about New•Land•Marks!
Program Overview
Participants and Proposals
New•Land•Marks Book
Exhibition and Events

Model of the Casita proposed by artist Pepón Osorio with Congreso de Latinos Unidos.

Photo: Will Brown

 
Artist Malcolm Cochran with West Philadelphia architects and designers at a community design charrette

Artist Malcolm Cochran with West Philadelphia architects and designers at a community design charrette.

Photo: C. Moleski

 
Artists Lorene Cary (left), John Stone (center), and Lonnie Graham (right) at the New•Land•Marks Symposium

Artists Lorene Cary (left), John Stone (center), and Lonnie Graham (right) at the New•Land•Marks Symposium.

Photo: Mark Garvin

 
Model of Thoreau's Hut

Model of Thoreau's Hut proposed by artist Ed Levine with the Pennypack Environmental Center Advisory Council.

Photo: Will Brown

 
View of the New•Land•Marks Exhibition at the Pennsylvania Academy of the Fine Arts

View of the New•Land•Marks Exhibition at the Pennsylvania Academy of the Fine Arts.

Photo: James B. Abbott

 
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